Image and reputation are both very critical in everything that you do; however, it is very essential to your brand when building on online presence. Having just a website may have sufficed in the past, but social media has since become the key driver in a company or individuals online existence. For some, it may be difficult to separate your personal life from your professional life when using social media sites, but it has to be done.
Social media was originally created for people to connect with one another by sharing personal status updates, messages, and pictures. This idea has changed drastically over the last 5 years. Now, social media has transitioned into one of the top marketing and advertising tools all businesses, for small business apply my 7 Social Media Tips when starting out.
It is imperative that you represent your brand every single time you post something on social media. Once you have decided what your brand will represent you should not post pictures of you advocating what you once were against. People are watching your every move, no matter how big or small your company is; therefore, you have to be careful with what you post.
Companies, investors, and sponsors will take a look at your social media before they decide to do business with you. You should take the time to know what your potential partners stand for and promote to make sure that you do not offend them and that you both are the right fit for one another. In your research, you may find that a company you were interested in promotes things that you are against; this could affect your reputation as well.
Bad days, we all have them, but we must control our emotions when it comes to social media. It is very easy to have a “twitter rant” when someone has upset you or your day is not going as you planned. If this happens I suggest you take a break from social media and find another outlet to release your frustrations on.
Now, companies and people do not like to promote businesses whose social media pages do not coincide with the companies brand, so be careful. Surprisingly, it is little things that can affect your business such as using curse words, promoting alcohol and drug use, or making fun of social issues and differences.
The one great thing and also a downfall of social media is that everyone is allowed to have their own opinion. I hate to break it to you but when you are running a professional business you might have to keep your opinion to yourself, especially when dealing with sensitive topics.
Some topics that are considered sensitive are racism, sexuality, alcohol, drugs, and sex. You might feel very strongly about a topic but still have to keep that opinion to yourself. You would not want to lose a potential investor because you made the wrong comment.
If you pay attention to celebrities and successful business professionals today you will realize that they are constantly apologizing for opinions that they made on social media. I am not saying that you should not have an opinion or take a stand on certain issues but you have to be very careful of the topics you do chose to discuss.
It only takes one small mistake to ruin everything you have worked hard for.
There are some people who chose to have a personal social media page and a business page for each social media site they use. This is not a bad idea, but you still should watch what you post on your personal page because anyone can still find it.
Once you put something on the internet it is there forever even if you delete it so be careful with what you post because everything represents you, your brand and your company.